Open Technology

Open Source Technology is complete freedom of high quality web solution . it's a liberty to select from a verity of enterprise class technologies to prepare your website and achive desired goals, the liberty to enhance and protect your business avoiding any excessive technology licencing fees, and complete indepedence to change the direction of your IT Strategy whenever desired.

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The Myths Of E-Commerce

Confusion regarding what e-commerce can and cannot do are discussed as e-commerce myths. These include the following:

1. Setting up a Website is easy. It is true but ensuring availability and performance of Website is difficult.

2. E-commerce is cheap. It is dependent on size and volume of business.

3. E-commerce means end of mass marketing. Even an e-business has to market itself using traditional marketing tools.

4. Everyone is doing it. E-commerce may not suit many types of businesses.

5. E-commerce is lucrative. Small and medium size organisations may not have finances and willingness to invest in e-commerce.

6. E-commerce is revolutionary. Though Internet technology has created a new way to shop, most rules of retailing still apply.

7. Online retailing is always the low-cost channel. Internet retailers spend upto five times what store and catalogue dealers spend on customer acquisition.

8. All products can be sold online using identical business models. Different products require different selling techniques and customer support.

9. Customers can be bought. Customers bought with price promotions and giveaways are rarely loyal customers.

10. Online firms face less pressure to grow and achieve economies of scale. Economies of scale remain crucial for even the web business models. Scale is important in businesses that carry physical inventory.

11. Size is not that important for online firms. To a first time visitor, a small website is no different than that of a major seller. Yet size is critical to online firms as it pays off in brand awareness and allows the firm to take advantage of lower costs.

12. Middle man is out. Intermediaries are the traditional organisations that deliver products to the retailer from the manufacturer or the wholesaler. Despite the interface between consumers and merchants who deliver products directly to the consumer, new intermediaries have surfaced on the web.

 


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